Sharks are one of the most well recognised and emotive creatures of the sea, and they rightly hold the title of apex predator, in their own natural environment. It is unfortunate now, that Sharks are having to face a far more brutal and efficient apex predator, in their environment, that of man.

In recent studies the most iconic species of sharks, such as Hammerheads, Great Whites, Bull and Tiger Sharks are being persecuted to such an extent, that they have now diminished to less that 10% of their original number. In fact in certain regions several resident shark species are now extinct. This decimation is a result of many different actions, both indirect through environmental pressures and population expansion and more direct actions such as shark-finning, for the lucrative alternative medicine trade. In all cases however this apex predator is almost helpless, as at present there is very little worldwide legal protection for sharks.

With these facts in mind The Scuba + Outdoor Pursuits Centres, in Cannock, Newcastle and Solihull have made the Shark Trust, the sole beneficiaries of their 2008 Air Campaign. The Shark Trust are a UK based charity, established in 1997, working to advance the worldwide conservation of sharks through science, education, influence and action. They are active in many different ways, such as their recent Gala Ball and Photo Competition, however the battle is a long and costly one and additional funds are always necessary.

Previous Air Campaigns held by the company have proved to be very successful. Last year for example well over £2000 was raised in aid of the Air ambulance and they are now attempting to tackle the ever growing concerns surrounding the well being of a species very close to every divers heart. The air campaign is different to Scuba + Outdoors previous air campaigns, seeing a 50/50 split of all Air fills monies* between The Scuba + Outdoor Pursuits Centre and the Shark Trust. This change of approach will of course not be popular with everyone; however with compressor maintenance fees increasing continually year on year, it is a necessary one.

So now, with your continued support and regular visits to the Scuba & Outdoor pursuits Centres in Cannock, Newcastle & Solihull, we know we will be able to do all we can to help the Shark Trust return the Shark to its rightful apex position in the sea !